From Theory to Practice...Students of the Faculty of Mass Communication Embark on a Magical Journey through 100 Years of Egyptian Advertisements

Snapshots from the Integrated Marketing Communications (IMC) Department and the Public Relations (PR) and Arts of Advertising Program students’ visit to “100 Years of Advertising in Egypt” Exhibition held at the American University in Cairo (AUC), Tahrir Square Campus.

As part of the IMC Department at the Faculty of Mass Communication, MTI University’s efforts to integrate both academic studies with hands on applications, the students embarked on an exceptional educational experience to be closely acquainted with the history of advertising in Egypt, and the development of the advertising industry across the pace of 100 years, exploring the most significant transformations which the Egyptian advertising industry witnessed. 

The visit featured the remarkable participation of the Director/ Mr. Mohab Zanoon, who took part in the visit, contributed to its organization, and provided the students with an in-depth illustration of the exhibition content.

MTI’s delegation had the pleasure to meet Ms. Heba Farouk, from the Department of Marketing at AUC Press. Ms. Farouk introduced the students with part of the history of advertising in Egypt, and its stories of development.

This visit marked the AUC’s Library dedication of a free copy of Prof. Bahia Shehab’s book “A Trade in Dreams: A Century of Egyptian Print Advertising”, by which the exhibition is inspired, to the  Faculty of Mass Communication, MTI University’s Library, which represents a great addition to the Faculty’s Library and  students.

The visit took place with the participation and under the supervision of:

§  Mr. Mohab Zanoon – Director at the Media City, MTI University.

§  Ms. Amira Al-Hady – Teaching Assistant at the IMC Department, Faculty of Mass Communication, MTI University.

§  Mr. Mohamed Saad – Teaching Assistant at the IMC Department, Faculty of Mass Communication, MTI University.

Under the auspices of:

§  Prof. Sami El-Sherif, Dean of the Faculty of Mass Communication, MTI University.

§  Assoc. Prof. Mai Mahmoud, Head of the Integrated Marketing Communications (IMC) Department and Director of the Public Relations (PR) and Arts of Advertising Program.