Personal Data:
- Full Name: Mai Mahmoud Abd Ellatif
- E-mail: Mai_Mahmoud_13@hotmail.com
- Date of birth: 1-3-1986
Education:
1- Doctorate of Mass communication (Ph.D.)
Cairo university
Public relations & advertising department
Degree: First class honors degree with printing and exchanging recommendation
Egypt, Giza
2014-2018
2- Masters of Mass communication (MA)
Cairo university
Public relations & advertising department
Degree: First class honors degree with printing and exchanging recommendation
Egypt, Giza
2009 -2012
3- Pre Masters
Cairo university
Public relations & advertising department
Grade: very good
Egypt , Giza
2008
4- Bachelor of Mass communication (BA)
Cairo university
Public relations & advertising department
Grade: very good with honor – 5th rank
Egypt , Giza
2004 - 2007
5- High school – literacy
El. Fadl Modern School
Grade: 98.5 %
Egypt - Giza
2001-2003
DISSERTATION:
1- PHD – PR & advertising – Mass Communication - Title of Thesis: Organization publics relationship management while crisis – case studies.
2- Masters – PR & advertising – Mass communication – Title of thesis: the effectiveness of PR special events on publics attitudes and purchasing intensions”
TEACHING EXPERIENCE:
• Teaching assistant – from 2008 to 2012- at Modern university for technology &information - Assisting professors in the education process in classes at general subjects and PR & advertising specialization as follows:
1- Social Marketing.
2- Methods of Mass Communication Research.
3- Uses of Internet in Mass communication.
4- Radio & TV advertising.
5- Advertising management & its economics
6- Marketing communication.
7- Introduction to public relations and advert
8- Modern European Media
9- Mass Communication Theories
10- Local and international media organizations
• Assistant lecturer – from 2012 till present - at Modern university for technology &information – Lecturing courses from fall 2009 till present at PR department in the following subjects:
1- Special topic in PR & advertising.
2- Planning communication campaigns.
3- Marketing communication
4- Direct and electronic marketing
5- Mass communication in foreign language.
6- Mas communication Translation (3)
7- Mas communication Translation (4)
8- Social Marketing
TEACHING INTERESTS:
Courses related to marketing communications, PR and advertising planning, Market research, advertising arts and Mass communication translations for different levels.
RESEARCH PAPERS:
1- Published research paper under titled “Elite usage of printed journalism and its relationship with electoral behavior”. Research paper was published in Egyptian magazine in mass media research – second edition – September 2012.
2- Published research paper under titled “New approaches of organizational relationship management with external publics “OPR” – published in Journal of Middle East PR research – N. 15 – June 2017.
3- Published research paper under titled “the effectiveness of crisis communication response strategies and organizational reputation – case study” - published in Journal of Middle East PR research – N. 16 – July 2017.
CONFERENCES:
1- Participated in the 1st conference in Ahram Canadian University about “Mass media future after Arabs revolutions”, September 2012.
2- Attended “Mass communication and women issues” conference – Modern university for technology and information – 2016.
3- Attended “Media & terrorism” conference - Modern university for technology and information – 2015.
Academic Lectures:
Have 10 years’ experience of academic lecturing in the courses mentioned previously.
Academic Workshops:
1- Participated in academic workshop under titled “New approaches in mass communication teaching in Egyptian universities”. Workshop held in Modern university for technology and information from 4 to 13 of September 2015. In cooperation with AREEJ association from Jordan and AREACORE.
2- Attended series of practical workshops about “Quality assurance applications in private universities” – Modern university for technology and information – 2015 till present.
ACADEMIC and CULTURAL COMMITTEES:
Member in several administrative, academic, and cultural activities in the University, include:
1- Suprevision of “24” PR & advertising graduation projects whether for social or commercial campaigns.
2- Academic advising.
3- Member of the control committee.
4- Member of university of Wales coordination team.
5- Managing administrative responsibilities.
6- Working on developing student’s potentials and helping them in their projects and assignments.
7- Organizing seminars, cultural forums and different special events for the faculty.
8- Member in social activities committee.
9- Forming and organizing internal workshops to develop student’s skills in creative thinking and advertisement designs.
10- Organizing seminars, cultural forums and different academic special events.
ACADEMIC AND PROFESSIONAL ORGANIZATIONS:
1- Market Researcher at Perception Company for Public Relations and advertising communications, (2007-2008).
2- Free-lancer Market Researcher at IPSOS Company for research and communication, (2007-2008).
3- Research Assistant in favor of UNESCO "planning, conducting & evaluating social marketing campaign about illiteracy in Egypt" (3/2008- 10/ 2008).
4- Member of Resala Serving community – 2009 till present.
REFERENCES:
Prof. Rasem El. Gamal
Professor - Mass communication faculty – PR department.
Cairo university- Egypt.
Contacts: +201066780279.
Dr. Kariman Mohamed Farid
Assistant Professor – Mass communication faculty – PR department.
Cairo university- Egypt.
Contacts: +201001480480. 002- 22663299 , Karimanfarid @yahoo.com.
Prof. Dr. Thouraya El. Badwy
Professor - Mass communication faculty – PR department.
Cairo university- Egypt.
Contacts: +201006540098.
ADDITIONAL QUALIFICATIONS AND CAPABILITIES:
Managerial Skills
1- Time Management
2- Presentation & Communication.
3- Crisis management
Computer Skills:
1- Efficiency in using Windows 10.
2- Efficiency in Microsoft office applications.
3- Internet user.
Languages:
1- Native speaker of Arabic
2- Excellent English command “written and spoken”.
